Our Story Began in Loyal, Wisconsin
Family owned and operated since 1956.
Roth Equipment & Supplies began as a small-town fabrication shop in Loyal, Wisconsin in 1956. What started with a few welders and a promise to do good work has grown into a trusted ag supply and farm equipment partner serving farmers, dealers, and distributors across the country.
Built on Hard Work and Honesty
In 1956, the Roth family opened a small manufacturing shop in Loyal, Wisconsin. They built their first pieces of farm equipment by hand: no-nonsense, dependable tools that stood up to the tough jobs.
As word spread, so did their reputation for quality. Local farmers knew if it came from the Roths, it was built to last. That belief became the foundation for everything that followed.
Three Generations. One Promise. No Shortcuts.
Three generations later, the Roth family still leads with the same commitment that started it all: to do things the right way, not the easy way.
Each generation added something new: equipment innovation, stronger dealer partnerships, nationwide distribution, but the core never changed. Hard work. Honesty. Standing behind a job well done.
“We’ve always believed loyalty isn’t just a name. It’s how you do business.”
— Tom Roth
The Values That Guide Our Work
Our values have carried us through every generation and every job. They shape how we work and how we treat the people who depend on us.
Keep things simple. The best tools don’t need to be complicated.
Never take shortcuts. The right way is worth the time.
Hard work is honest work. That’s how trust is earned.
Loyal is more than where we’re from. To our customers, our people, and to our craft.
A Partnership That Keeps Moving Forward
Today, Roth Equipment & Supplies provides a full line of agricultural and industrial products across the United States.
We manufacture Roth-branded ATV pull-behind equipment, including harrows and manure spreaders, right here in Loyal, Wisconsin.
We supply Agri-Plastics calf housing systems, industrial carts, and everyday farm supplies through a growing network of trusted dealers and distributors.
We’ve grown because our customers have, and we’ll keep earning that trust with every product we deliver.
A Promise That Lasts
For nearly seven decades, our family has built equipment for people who work hard and expect their tools to do the same.
From Loyal, Wisconsin to farms, barns, and job sites across the country, we’ll keep showing up, building right, and standing behind everything that bears our name.